By Jessica Swanson

Words are powerful.
In fact, it’s safe to assume that words have the potential to unleash overwhelmingly strong emotions in each and every one of us. They cause us to fall in love, go to war and save the dolphins. They persuade, convince and move us to take unique action.

According to the Global Language Monitor, the English language now contains over one million words.

However, you may be shocked to discover that there are only a handful of words that are powerful and compelling enough to move your prospects to action. Whether you want your prospect to visit your blog, go to your sales page or eventually spend their money on your product or service, it comes down to one important factor: the power of your words.

Research suggests that there are “power sales words” that appeal to prospects and buyers and ultimately convince them to take action. Yes, it’s absolutely true!

When it comes to writing ad-copy (whether it’s a webpage, sales page or email), choosing the right words absolutely matters. You can accomplish this best by cherry-picking from proven “power words” that will instantly achieve winning results for your small business.

It’s a clear-cut answer that will secure new and exciting changes in the overall health of your small business. Guaranteed.

In fact, choosing the right “power words” in your sales copy can uncover hidden profits that you didn’t know existed. When you use quality power words, your prospects will respond to you in a different manner. They will pay attention to you; they will be more involved in your ad-copy; they will stay on your page for a longer period of time. And, of course, they will eventually feel compelled to make a purchase.

If you’re looking for a simple, step-by-step solution for using “power words” in your ad-copy, here’s a private, behind-the-scenes, free peek at my own personalized list of power words. It’s a convenient, “how-to” guide that will improve your ad-copy and ultimately make you more sales.

And it’s critical to keep in mind that utilizing the following 50 power words when writing your ad-copy will ensure that your small business quickly and easily rises to the top.

(By the way, I had a little fun and secretly slipped in all 50 “power words” throughout this article – can you spot them all?)

1. Absolutely

2. Accomplish

3. Achieve

4. Benefit

5. Best

6. Clear-cut

7. Compelling

8. Convenient

9. Critical

10. Dependable

11. Easy/Easily

12. Ensure


14. Free

15. Fun

16. Guarantee/Guaranteed

17. Health/Healthy

18. How-To

19. Improve/Improved

20. Instant/Instantly

21. Love

22. Money

23. More

23. More

24. New

26. Personalized

27. Power/Powerful

28. Private

29. Proven

30. Quality

31. Quick/Quickly

32. Results

33. Safe/Safely

34. Save

35. Secrets

36. Secure

37. Shocked/Shocking

38. Simple

39. Solution

40. Step-by-Step

41. Strong

42. Top

43. Uncover

44. Unique

45. Unleashed

46. Unlimited

47. Unlock

48. Winning

49. Yes

50. You/Your

*BONUS WORD: Using the person’s name
So, the next time that you sit down to write ad-copy, pick and choose from these 50 power words that sell. Your small business will thank you.